How does Google value localised search?

On February 2012, it was announced that Google made several alterations to its algorithm. One of these was the Venice update. This was overlooked by many but was one of the most important updates affecting Local SEO.

With this update, the search engine giant places emphasis on local search results. They did this by creating a new system that takes note of the user’s town or city and finds results that are significant to that area. Because of this, it is now easier for people to find reliable that is not only relevant to their queries but also to the places where they live… read more


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